设为首页加入收藏
 
 
当前位置
文章正文
Brief Self Introduction
作者:大会秘书处    发布于:2017-03-22 04:12:53    文字:【】【】【

  Brief Self Introduction:
  自我介绍
  I started my career in Automotive Industry since 1996, when I was just 16 years old by selling wheels, tires and some other vehicle accessories. So I decided to become an Automotive Engineer, working at same time as Service Consultant in a Porsche-Audi car dealer in Mexico.
  我从1996年开始进入了汽车行业。16岁的时候卖过车轮,轮胎和其它汽车配件。所以我决定成为一名汽车工程师,那时候我也作为保时捷和奥迪汽车经销商的服务顾问
  In my last career year, I had the opportunity to design, build and race an off road car, belonging to the International Society of Automotive Engineers. My team and I competed with other 50 schools in Portland, Oregon U.S. and we were able to stay in the middle of the score in an endurance race of more than 5 hours continuous.
  在我过去的职业生涯里,我有机会设计,建造了一辆越野车并带领团队参加比赛,取得了不错的成绩。从属于国际汽车工程师学会。
  After finishing my career, I started to work in Yamaha Motor as Chief Engineer reporting warranty claims to other worldwide Yamaha Plants and designing technical trainings for dealer’s net technicians.
  之后,我开始在雅马哈摩托公司做总工程师,向世界其它雅马哈工厂汇报保修期索赔事件以及给经销商的网络技术人员设计技术培训。
  Two years later working at Yamaha, in 2006 I applied to work in Silao General Motors plant on crankshafts line, machining parts for V8 Chevrolet, GMC and Cadillac truck engines for local and global production. I was in charge of a 15 team members and a daily production of 350 cranks per shift, working as an outsourced team leader.
  在雅马哈工作两年后,我于2006年在Silao(墨西哥的城市)的通用公司工作,作为一个外包团队领导管理15个团队成员。
  Looking for an opportunity that gave me more stability, I received an offer to work in Daimler Benz as Special Trainer for Sales and Aftersales Luxury Channel, preparing courses as Product knowledge, benchmark, competence advantages, mystery shopper and dynamic track tests, to mention some of main activities for Mexico and Central America.
  为了寻求更好更稳定的机会,我后来在戴姆勒-奔驰汽车公司做奢侈品渠道销售和售后特邀培训师,培训课程包括产品知识,基准,竞争优势,神秘顾客和动态跟踪测试,也有提到一些在墨西哥和中美洲的主要相关活动。

题目:Mexican tire market as a potential to explore
       极具开拓潜力的墨西哥轮胎市场

  摘要:
  (1)Introduction: 介绍
  Resume summary of my career, studies, experience and hobbies.
  我个人职业生涯的简介,经历和爱好。

  (2)Potential Growth in Mexican Market (car Parc):
  墨西哥市场的发展潜力
  Brief explanation about car parc growth in 5 years, showing the brand market share, main car manufacturers and how the automotive market in Mexico is composed.
  关于汽车行业5年发展的简要说明,展示品牌市场份额,重要的汽车生产商以及墨西哥汽车市场是怎样构成的。

  (3)Tire Market Share:
  轮胎市场份额
  What size is Mexican market, who are the competitors, which brands do we have presence (main brands).
  墨西哥市场的规模,竞争者,主要的品牌。

  (4)Target customer and GIPA study:
  目标客户和GIPA公司的数据研究
  Explanation of main customers: Car dealers, Independent auto parts, Specific brand tire dealer, multibrand tire dealer, independent service shop, body service shop. Car or model Brands to be targeted.
  主要客户的说明:汽车经销商,独立的汽配商,特定品牌轮胎经销商,多品牌轮胎经销商,独立的服务店,个体服务店。锁定的汽车或者型号品牌。
  (GIPA – Automotive Aftermarket Intelligence: Company who make market studies in 30 countries focus in automotive industry of distribution channels and repair channels).
  (GIPA-汽车售后市场情报:专注在30个国家里做汽车行业的销售和维修渠道市场研究的公司)

  (5)Competence (Sun Tzu) the art of the war:
  能力
  This is not a war as well but we have to be prepare to dive in a competitive market. So, we already know the size of the market, know the competitors, so just missing 1 piece left: Do we know us as well as the competitors do? This is a simple advice and begin the assembly of the puzzle with the complete pieces.
  这不是一场战争,但我们不得不准备潜入到竞争激烈的市场里。因此,我们已经知道市场的规模,竞争者,只是缺失一个部分:我们了解竞争对手做些什么吗?这是一个简单的建议,开始组合拼图吧。

  (6)Recommended range for tire replacement and local tips SWOT Mexican Market (local tips):
  轮胎替换建议的范围和SWOT分析墨西哥市场(当地的提示)
Main tips to recommended change interval, local tips, Mexican market, tire processes, hard vs soft material to use in rubber.
  对建议更换的间隔的主要的提示,当地的提示,墨西哥市场,轮胎过程,橡胶材料硬的和软的对比。

  (7)Trade agreements bt Mex-China and Benefits of TLC (opportunity for China)
  墨西哥和中国之间的贸易协议以及TLC(中国机会)的受益
  Mexican market an opportunity for China, summary of talking points, actual trade agreements.
  墨西哥对中国市场的机会,演讲要点的总结,实际的贸易协议。

  (8)Close / Motivational message

  结束语/激励的话。

图片
脚注信息
版权所有 Copyright(C)2009-2018 中国国际轮胎及橡胶新材料产业大会